Customer Marketing
Customer Events & Webinar Series
I made sure that every event DoiT ran had a customer spotlight. Not as a token gesture — as a philosophy.
Year :
2020-2022
Company
DoiT
Background
My approach to customer marketing at is rooted in a simple belief: customers who feel valued stay loyal, scale their usage, and become your best advocates. In my time leading marketing at DoiT, I made sure that every event my team ran — webinar, dinner, partner breakfast, virtual event, holiday toast — was designed with the customer at the center, not as an afterthought.
I ran a DoiT Customer Product Exchange monthly customer webinar series, produced intimate relationship-building events throughout the year, and made sure that across every DoiT event, customers had a platform to speak and share their story. Not 5 minutes at the end — a real seat at the table.
Give customers a stage and they'll give you loyalty. The philosophy behind every event I ran at DoiT was the same: if we help our customers win, they'll grow — and a growing customer is the best kind of customer.
Monthly Webinar Series: Spotlighting customers and their technologies
I created and ran a monthly customer webinar series — a simple but powerful format. DoiT took 5 minutes to introduce the company, then handed the floor entirely to the customer. Featured companies included technology powerhouses like Coralogix and Snyk. The concept was deliberate: help our customers reach new audiences, showcase their technology, and find new business. Customers who grow scale their cloud consumption — and their relationship with DoiT.
DoiT and Coralogix Webinar
DoiT and Snyk Webinar
Customer Speaker Placements: A seat for customers at every event
Across every event DoiT produced or participated in — webinars, partner breakfasts, virtual events, field marketing events, conference sessions — I made sure customers had a platform to speak. 40+ customer placements across two years wasn't a program in isolation; it was a cultural commitment baked into how we approached every event we touched.
Customer Relationship Events
Beyond content-driven events, I produced intimate customer relationship events throughout the year — dinners, holiday toasts, and gatherings designed to keep DoiT's most important customers feeling connected, valued, and loyal. These weren't sales events. They were investments in relationships — the kind that keep customers renewing, expanding, and referring.
The Result
1. Customers felt like partners, not accounts
By consistently giving customers a platform — in webinars, at events, at dinners — DoiT built relationships that went beyond the transactional. Customers who feel genuinely valued stay longer, spend more, and refer others. That was the goal, and the events program delivered it.
2. 40+ customers got real exposure
Across two years, I placed 40+ customers on stages — giving them access to new audiences, new partners, and new business opportunities through DoiT's network and events. The value flowed both ways.
3. A consistent philosophy, not a one-off program
The most important result wasn't any single event — it was the culture it created. Customer-first thinking became embedded in how DoiT's marketing team approached every event, every webinar, every partner breakfast. Give first. The rest follows.
