Fractional CMO & Startup Advisor
Your GTM Partner
The experience of a seasoned marketer. The flexibility of a fractional engagement. Based in Tel Aviv and New York. Working with founders globally.
Fractional CMO & Startup Advisor
Your GTM Partner
The experience of a seasoned marketer. The flexibility of a fractional engagement. Based in Tel Aviv and New York. Working with founders globally.
50K+ Happy Clients
4.5/5
Your GTM Partner
The experience of a seasoned marketer. The flexibility of a fractional engagement. Based in Tel Aviv and New York. Working with founders globally.
50K+ Happy Clients
4.5/5
Supporting amazing tech companies including:
“If you're looking for a marketing powerhouse, you'd be lucky to work with Maya on getting sh*t done.”
Itamar Syn-Hershko, Founder, BigData Boutique and Pulse
Meet Maya
Building the GTM strategies, partner ecosystems, and content engines that scale your revenue.
I'm Maya Avitan — Fractional CMO, startup advisor, and founder of Marketing by Maya. I've spent over a decade building marketing engines for B2B tech companies in DevOps, cloud, and cybersecurity.
I started my career at Google, went on to mentor early-stage founders at MassChallenge Israel, and then joined DoiT International as its founding Head of Marketing — building the global marketing function from scratch and helping scale the company through hypergrowth into a cloud leader managing over $10B in spend.
Today I work embedded with founders and leadership teams as a fractional CMO and strategic advisor — owning strategy, doing the work, and staying until it's working. I'm full-stack by design: equally at home shaping positioning and messaging as I am producing the events, sales collateral, case studies, and content that turn strategy into pipeline.
Outside of work: Pilates, ice baths, and a very strong matcha.
Meet Maya
Building the GTM strategies, partner ecosystems, and content engines that scale your revenue.
I'm Maya Avitan — Fractional CMO, startup advisor, and founder of Marketing by Maya. I've spent over a decade building marketing engines for B2B tech companies in DevOps, cloud, and cybersecurity.
I started my career at Google, went on to mentor early-stage founders at MassChallenge Israel, and then joined DoiT International as its founding Head of Marketing — building the global marketing function from scratch and helping scale the company through hypergrowth into a cloud leader managing over $10B in spend.
Today I work embedded with founders and leadership teams as a fractional CMO and strategic advisor — owning strategy, doing the work, and staying until it's working. I'm full-stack by design: equally at home shaping positioning and messaging as I am producing the events, sales collateral, case studies, and content that turn strategy into pipeline.
Outside of work: Pilates, ice baths, and a very strong matcha.
Meet Maya
Building the GTM strategies, partner ecosystems, and content engines that scale your revenue.
I'm Maya Avitan — Fractional CMO, startup advisor, and founder of Marketing by Maya. I've spent over a decade building marketing engines for B2B tech companies in DevOps, cloud, and cybersecurity.
I started my career at Google, went on to mentor early-stage founders at MassChallenge Israel, and then joined DoiT International as its founding Head of Marketing — building the global marketing function from scratch and helping scale the company through hypergrowth into a cloud leader managing over $10B in spend.
Today I work embedded with founders and leadership teams as a fractional CMO and strategic advisor — owning strategy, doing the work, and staying until it's working. I'm full-stack by design: equally at home shaping positioning and messaging as I am producing the events, sales collateral, case studies, and content that turn strategy into pipeline.
Outside of work: Pilates, ice baths, and a very strong matcha.
Services
Marketing Expertise to take you from 0 to 1
Executive strategy meets day-one execution. From a one-off strategy session to an ongoing fractional partnership, I embed into your team to build your marketing engine — GTM strategy, execution, and everything in between.
Sweet spot: B2B, early stage to Series B, special interest in DevOps, Cloud, Cyber.
Positioning & Branding
Identity crisis, be gone. If you need to nail your target audience and define what makes you different, I’ll find that white space. I leverage market and competitive data to build a unified visual and written brand, crafting the crystal-clear messaging and cohesive identity your team needs to stand out.
Go-To-Market Strategy
Stop launching into a void. I build the foundational GTM engines that bridge the gap between complex tech and market traction. From product-market fit to full-scale commercial rollout, you’ll get a clear, actionable blueprint designed to capture demand and scale revenue.
Partner Marketing
1+1 should equal 3. I design and execute end-to-end co-marketing strategies that turn joint alliances into powerful lead-generation engines. From launching high-impact cloud alliance programs to executing joint webinars, co-branded content, synchronized event activations, and regional field marketing, I ensure your partner ecosystem drives massive, mutual pipeline.
Marketing Infrastructure
You can't scale what you can't measure. I help you move past messy data and fragmented tools by setting up a clean, scalable marketing operations foundation. From lead routing to performance tracking, I’ll ensure your tech stack actually supports your growth goals.
Customer Marketing
Your best growth opportunity is already in your database. I create strategic customer marketing initiatives that turn existing users into passionate advocates. We’ll focus on driving user engagement, maximizing product adoption, and increasing lifetime value to supercharge retention.
High-Impact Content & Organic Strategy
You’re eager to attract your ideal audience without burning endless cash on paid ads. I design and execute a comprehensive organic strategy—spanning high-value blogs, thought-leadership social media, targeted PR campaigns, and deep-dive white papers. You’ll gain instant traction with target buyers, showcase your authority, and turn passive browsers into active pipeline.
Sales Enablement & Asset Creation
Your sales team is hustling, but they need the right ammunition to close deals faster. I build high-impact collateral—including sharp pitch decks, data-driven case studies, clear product one-pagers, and competitive battlecards—that aligns perfectly with your GTM messaging. Your competitors won't know what hit them when your deal velocity and win rates jump.
Services
Marketing Expertise to take you from 0 to 1
Executive strategy meets day-one execution. From a one-off strategy session to an ongoing fractional partnership, I embed into your team to build your marketing engine — GTM strategy, execution, and everything in between.
Sweet spot: B2B, early stage to Series B, special interest in DevOps, Cloud, Cyber.
Positioning & Branding
Identity crisis, be gone. If you need to nail your target audience and define what makes you different, I’ll find that white space. I leverage market and competitive data to build a unified visual and written brand, crafting the crystal-clear messaging and cohesive identity your team needs to stand out.
Go-To-Market Strategy
Stop launching into a void. I build the foundational GTM engines that bridge the gap between complex tech and market traction. From product-market fit to full-scale commercial rollout, you’ll get a clear, actionable blueprint designed to capture demand and scale revenue.
Partner Marketing
1+1 should equal 3. I design and execute end-to-end co-marketing strategies that turn joint alliances into powerful lead-generation engines. From launching high-impact cloud alliance programs to executing joint webinars, co-branded content, synchronized event activations, and regional field marketing, I ensure your partner ecosystem drives massive, mutual pipeline.
Marketing Infrastructure
You can't scale what you can't measure. I help you move past messy data and fragmented tools by setting up a clean, scalable marketing operations foundation. From lead routing to performance tracking, I’ll ensure your tech stack actually supports your growth goals.
Customer Marketing
Your best growth opportunity is already in your database. I create strategic customer marketing initiatives that turn existing users into passionate advocates. We’ll focus on driving user engagement, maximizing product adoption, and increasing lifetime value to supercharge retention.
High-Impact Content & Organic Strategy
You’re eager to attract your ideal audience without burning endless cash on paid ads. I design and execute a comprehensive organic strategy—spanning high-value blogs, thought-leadership social media, targeted PR campaigns, and deep-dive white papers. You’ll gain instant traction with target buyers, showcase your authority, and turn passive browsers into active pipeline.
Sales Enablement & Asset Creation
Your sales team is hustling, but they need the right ammunition to close deals faster. I build high-impact collateral—including sharp pitch decks, data-driven case studies, clear product one-pagers, and competitive battlecards—that aligns perfectly with your GTM messaging. Your competitors won't know what hit them when your deal velocity and win rates jump.
Services
Marketing Expertise to take you from 0 to 1
Executive strategy meets day-one execution. From a one-off strategy session to an ongoing fractional partnership, I embed into your team to build your marketing engine — GTM strategy, execution, and everything in between.
Sweet spot: B2B, early stage to Series B, special interest in DevOps, Cloud, Cyber.
Positioning & Branding
Identity crisis, be gone. If you need to nail your target audience and define what makes you different, I’ll find that white space. I leverage market and competitive data to build a unified visual and written brand, crafting the crystal-clear messaging and cohesive identity your team needs to stand out.
Go-To-Market Strategy
Stop launching into a void. I build the foundational GTM engines that bridge the gap between complex tech and market traction. From product-market fit to full-scale commercial rollout, you’ll get a clear, actionable blueprint designed to capture demand and scale revenue.
Partner Marketing
1+1 should equal 3. I design and execute end-to-end co-marketing strategies that turn joint alliances into powerful lead-generation engines. From launching high-impact cloud alliance programs to executing joint webinars, co-branded content, synchronized event activations, and regional field marketing, I ensure your partner ecosystem drives massive, mutual pipeline.
Marketing Infrastructure
You can't scale what you can't measure. I help you move past messy data and fragmented tools by setting up a clean, scalable marketing operations foundation. From lead routing to performance tracking, I’ll ensure your tech stack actually supports your growth goals.
Customer Marketing
Your best growth opportunity is already in your database. I create strategic customer marketing initiatives that turn existing users into passionate advocates. We’ll focus on driving user engagement, maximizing product adoption, and increasing lifetime value to supercharge retention.
High-Impact Content & Organic Strategy
You’re eager to attract your ideal audience without burning endless cash on paid ads. I design and execute a comprehensive organic strategy—spanning high-value blogs, thought-leadership social media, targeted PR campaigns, and deep-dive white papers. You’ll gain instant traction with target buyers, showcase your authority, and turn passive browsers into active pipeline.
Sales Enablement & Asset Creation
Your sales team is hustling, but they need the right ammunition to close deals faster. I build high-impact collateral—including sharp pitch decks, data-driven case studies, clear product one-pagers, and competitive battlecards—that aligns perfectly with your GTM messaging. Your competitors won't know what hit them when your deal velocity and win rates jump.
Track Record
Built for Scale, Proven in Tech.
I don’t just advise on growth; I’ve executed it at every stage. From shaping global programs at Google to building marketing engines from the ground up for high-growth SaaS and Cloud leaders, here is a look at what I bring to your team.
First Marketing Hire at DoiT: Built the marketing function from scratch as employee #35 and first marketing hire, supporting hyper-growth to 800+ employees and managing a portfolio of $10B in cloud spend.
200M+ Users Supported at Google: Stepped in as the first Product Manager for Waze Social Support, architecting and building a global program that served over 200 million users worldwide.
Launched Pulse (DevOps SaaS): Led the full end-to-end product launch from day one—owning everything from competitive positioning and branding to website execution and sales enablement collateral.
Speaking & Ecosystem Engagement: A seasoned speaker and moderator for everything from 800-person summits to intimate founder forums, covering partner marketing, customer growth, and tech ecosystem dynamics.
Recent Projects
Portfolio
Where strategy meets execution. A showcase of end-to-end campaigns, GTM launches, and partner marketing initiatives that drive measurable business impact.
Testimonials
What People Say
Want to know what it's like to work with me? Explore the testimonials below.
Testimonials
What People Say
Want to know what it's like to work with me? Explore the testimonials below.
Itamar Syn-Hershko
Founder & CEO, BigData Boutique and Pulse
“If you're looking for a marketing powerhouse, you'd be lucky to work with Maya on getting sh*t done. As Director of Marketing for both BigData Boutique and Pulse, Maya did an amazing job and at high speed, redefining marketing for both businesses, launched and perfected events, sharpened branding and messaging, and seamlessly collaborated with stakeholders across the company."
Itamar Syn-Hershko
Founder & CEO, BigData Boutique and Pulse
“If you're looking for a marketing powerhouse, you'd be lucky to work with Maya on getting sh*t done. As Director of Marketing for both BigData Boutique and Pulse, Maya did an amazing job and at high speed, redefining marketing for both businesses, launched and perfected events, sharpened branding and messaging, and seamlessly collaborated with stakeholders across the company."
Xanthi Athanasiou
Regional Marketing Lead, EMEA, DoiT
“Maya is an excellent marketer and a true team player. She always came with great ideas, thinking of the bigger picture and how we could deliver great results on all campaigns and activities that we collaborated on. She put in the extra mile and left a lasting legacy at DoiT."
Xanthi Athanasiou
Regional Marketing Lead, EMEA, DoiT
“Maya is an excellent marketer and a true team player. She always came with great ideas, thinking of the bigger picture and how we could deliver great results on all campaigns and activities that we collaborated on. She put in the extra mile and left a lasting legacy at DoiT."
Kevin Coughlin
Regional Marketing Lead, AMER, DoiT
“I had the pleasure of working alongside Maya for over 2 years, building DoiT's marketing motions from the ground up, and experienced first-hand her unrivaled dedication, compassion, and commitment to both the people she interacts with and the work she creates."
Kevin Coughlin
Regional Marketing Lead, AMER, DoiT
“I had the pleasure of working alongside Maya for over 2 years, building DoiT's marketing motions from the ground up, and experienced first-hand her unrivaled dedication, compassion, and commitment to both the people she interacts with and the work she creates."
Tomer Zuker
VP Marketing, D-ID / (formerly AWS)
“Maya is an outstanding marketer and a creative, professional, and results-oriented individual.
Her strong professional skills are complemented by her ability to motivate her colleagues and her openness, compassion, and warmth."
Tomer Zuker
VP Marketing, D-ID / (formerly AWS)
“Maya is an outstanding marketer and a creative, professional, and results-oriented individual.
Her strong professional skills are complemented by her ability to motivate her colleagues and her openness, compassion, and warmth."
James Moore
VP Global Sales, DoiT
“During our time together at DoiT, I thoroughly enjoyed working with Maya. She brought passion, energy, and enthusiasm to her role. It was early days of rapid growth across EMEA, and Maya built the marketing strategy, scaling with the resources we had to create a brand and reach far outside our expectations."
James Moore
VP Global Sales, DoiT
“During our time together at DoiT, I thoroughly enjoyed working with Maya. She brought passion, energy, and enthusiasm to her role. It was early days of rapid growth across EMEA, and Maya built the marketing strategy, scaling with the resources we had to create a brand and reach far outside our expectations."
Ella Roche
Group Account Director, distillery agency
“I had the pleasure of working with Maya for almost two years. She was our key point of contact at DoiT International for marketing. Maya is incredibly decisive, clear, and concise with her directions and also a warm, kind person to work with. I cannot recommend her highly enough."
Ella Roche
Group Account Director, distillery agency
“I had the pleasure of working with Maya for almost two years. She was our key point of contact at DoiT International for marketing. Maya is incredibly decisive, clear, and concise with her directions and also a warm, kind person to work with. I cannot recommend her highly enough."
Nachum Langsner
Co-Founder and CMO, LocalBizGuru
“Working with Maya on our case studies has been a game-changer. Her professionalism and knack for connecting with and drawing out the best insights from our clients have resulted in high-quality, compelling content.
The resulting case studies are significantly enhancing our brand's credibility and customer engagement."Nachum Langsner
Co-Founder and CMO, LocalBizGuru
“Working with Maya on our case studies has been a game-changer. Her professionalism and knack for connecting with and drawing out the best insights from our clients have resulted in high-quality, compelling content.
The resulting case studies are significantly enhancing our brand's credibility and customer engagement."
FAQS
Frequently asked Questions
01/
What does a Fractional CMO engagement with Marketing by Maya look like?
02/
What kinds of companies do you work with?
03/
You're based in Tel Aviv — do you work with companies outside Israel?
04/
Do you offer one-time consultations?
05/
I'm considering you for a full-time role — is that something you're open to?
06/
How do I know if I need a Fractional CMO or just a consultant?
07/
How do I get started?
FAQS
Frequently asked Questions
01/
What does a Fractional CMO engagement with Marketing by Maya look like?
02/
What kinds of companies do you work with?
03/
You're based in Tel Aviv — do you work with companies outside Israel?
04/
Do you offer one-time consultations?
05/
I'm considering you for a full-time role — is that something you're open to?
06/
How do I know if I need a Fractional CMO or just a consultant?
07/
How do I get started?
FAQS
Frequently asked Questions
01/
What does a Fractional CMO engagement with Marketing by Maya look like?
02/
What kinds of companies do you work with?
03/
You're based in Tel Aviv — do you work with companies outside Israel?
04/
Do you offer one-time consultations?
05/
I'm considering you for a full-time role — is that something you're open to?
06/
How do I know if I need a Fractional CMO or just a consultant?
07/
How do I get started?
Contact Us
Ready to scale your marketing?
Contact Us
Ready to scale your marketing?
Contact Us
Ready to scale your marketing?
Marketing by Maya
Your B2B Tech Marketing Growth Partner
© Marketing by Maya
Marketing by Maya
Your B2B Tech Marketing Growth Partner
© Marketing by Maya
Marketing by Maya
Your B2B Tech Marketing Growth Partner
© Marketing by Maya