Partner Marketing
Award application, executive strategy, and full PR campaign to win #1 of 11000 Google Cloud partners — from first draft to global announcement.
Year :
2022
Company
DoiT
The Background
11,000 Google Cloud partners. One award. I spent three months building the case for why DoiT deserved to win it — and when we did, I made sure the whole world knew.
This wasn't a form to fill out. It was a strategic argument — framed, written, and delivered to Google's partner team — making the case for why DoiT deserved to be #1 out of 11,000 global partners. Then I made sure the whole world knew we won.
The Award Application
I wrote the entire application, running weekly 1:1s with the CEO and a separate weekly meeting with sales and finance leadership to pressure-test every argument. Built around four pillars: Revenue growth, Innovation, Ecosystem, and Going above and beyond.
The PR Campaign
Winning was only half the job. I designed and executed a full-cycle announcement campaign — built to reach every audience simultaneously and turn a single moment into a lasting commercial asset.
Press release written and distributed via PRNewsWire
CEO blog post ghostwritten and published
LinkedIn posts for the CEO and company page
Customer email announcement with custom video
Social media posts across all company channels
Individual social blurbs written for every employee to share
Google Cloud amplification across their partner channels
Placement in Google's official winners blog post
Pickup by Bloomberg, Yahoo Finance, and Business Wire
But the real goal wasn't the announcement — it was what came after. I made sure the award became a permanent fixture in DoiT's sales and marketing story: embedded in the pitch deck, the website, partner materials, and every press release that followed. For any prospect evaluating cloud partners, it became an instant conversation-closer. One win, amplified indefinitely.
The Result of Winning
To work with the #1 Google Cloud Global Reseller Partner of the Year out of 11,000 partners is the highest stamp of approval.
1. #1 out of 11,000
DoiT was named Google Cloud's Global Partner of the Year — the highest recognition Google awards to any partner in its global ecosystem.
2. Immediate commercial impact.
The award gave DoiT's sales team an instant conversation-opener with every prospect and customer — a third-party validation from Google itself that no competitor could match.
3. Industry visibility.
Being named #1 globally put DoiT on the radar of customers, partners, and talent who had never heard of the company before. It changed how the market perceived DoiT overnight.
4. A permanent asset.
I turned a single moment into evergreen marketing collateral — the award featured in the sales deck, the website, partner materials, and every new press release for years after.