Branding
Building the DoiT Brand
No Guidelines, 200 Decks, and a Company Growing Too Fast to Keep Up
Year :
2021
Company
DoiT
The Problem
When I joined DoiT in January 2020, the company had just hired an agency to build a new website — and that was the extent of the brand infrastructure. No official guidelines, no templates, no consistent visual language. Over 200 versions of the sales deck were circulating internally, each one a "copy of" someone else's copy.
Meanwhile, the company was in hypergrowth. DoiT went from 35 employees when I joined to 300 by the time I completed this project — operating across 20 countries, with new team members, partners, and agencies needing to represent the brand every day. What works for 35 people doesn't work for a company of 300, let alone the 450 it would become a year later.
This wasn't a vanity rebrand. It was infrastructure. The goal was to build a brand system that could scale ahead of the company — not scramble to catch up with it.
What I Built
To address this, a vibrant and cohesive set of promotional materials was developed, including posters, flyers, and social media graphics. The campaign leveraged bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
The Results
1. The "copy of" problem was solved — for good
By adding the official presentation template directly to Google Slides as a native template, any team member could go to File → New from Template and find the right version instantly. No more hunting, no more copying outdated decks, no more version chaos across 20 countries.
2. The team was over the moon
Internal feedback was overwhelmingly positive — team members across departments said the new system made their daily work significantly easier. The office hours with the agency drove real adoption, giving people the confidence to use the templates correctly from day one.
3. Partners and agencies finally had what they needed
External partners and contracted agencies had struggled to represent DoiT consistently without official guidelines. The new brand system — publicly accessible, comprehensive, and clearly documented — gave them everything they needed to produce on-brand work without back-and-forth.
Resources
DoiT External Brand Guidelines - I created DoiT’s first brand guidelines from scratch, ensuring brand consistency and a common design language amongst internal and external (partners, vendors, customers) stakeholders.
DoiT Corporate Presentation Template - As the company grew from 30 to 500 employees, I saw the need to create a standard corporate presentation template, providing a time-saving resource to teams th
